MailChimp Connector Features

The MailChimp Connector links Odoo with MailChimp. It synchronizes contacts, mailing lists, merge fields, segments, templates and campaigns between the two systems, and (going beyond a classic email-marketing bridge) also pushes your products, product variants and sale orders into a MailChimp ecommerce store so you can run product-aware automations and revenue reporting on real Odoo data.

In short, the connector brings your marketing and sales data together in one place, keeping contacts accurate, campaigns managed from a single view, and product and order insights available right inside MailChimp.

Supported Features

  • MailChimp Account Configuration

    • Connect Odoo with MailChimp using a MailChimp API key.

    • Manage multiple MailChimp accounts in one database.

    • Quick Setup wizard: A guided, 5-step onboarding (connect, sync scope, lists & audiences, field mapping, finish).

  • Manual Operations

    • Run on-demand import and export when needed.

    • Bulk Import/Export Operations wizard for both email-marketing and product/sales data.

  • Scheduled Actions & Job Queue

    • Both manual sync and automatic (scheduled) sync are supported.

    • Large imports and exports are handled by a background Job Queue that retries on its own (up to 3 attempts).

  • Merge Fields

    • Fetch MailChimp merge fields per audience and map them to Odoo fields.

    • First Name and Last Name (FNAME and LNAME) mapped automatically.

  • Lists / Audiences

    • Import MailChimp audiences into Odoo as native mailing lists.

    • Export Odoo mailing lists to MailChimp.

    • Keep audience members updated both ways, with batch export for large audiences.

    • Auto-export contacts that match a filter, on a schedule.

  • Segments & Tags

    • Import MailChimp segments and tags into Odoo for targeting.

    • Use segments to send a campaign to a specific group inside an audience.

  • Contacts / Members

    • Import MailChimp members into Odoo Contacts and mailing contacts.

    • Export or update Odoo customers and mailing contacts to MailChimp.

    • Two-way subscribe, unsubscribe, cleaned and blacklist sync.

  • Campaigns

    • Import campaigns created in MailChimp.

    • Import campaign statistics (opens, clicks, bounces, unsubscribes) back into Odoo.

    • Manually fetch a specific campaign’s report from MailChimp with Fetch Report from MailChimp.

    • Export Odoo email campaigns to MailChimp and send, schedule or test them.

  • Templates

    • Import MailChimp email templates into Odoo.

    • Use imported templates directly for Odoo marketing campaigns.

    • Export or update Odoo-designed templates back to MailChimp.

  • Ecommerce (Stores, Products & Sale Orders)

    • Fetch existing MailChimp stores or create new ones from Odoo.

    • Import/export Odoo products and variants to a MailChimp store catalog with SKU, price and image.

    • Export sale orders to MailChimp with revenue and product lines for ecommerce reporting and automations.

  • Webhooks (Real-time Sync)

    • Per-audience one-click Enable Webhook that creates and wires up the contact-event webhook in both systems.

    • Real-time member events: Subscribe, unsubscribe, profile update, cleaned email and delete.

  • Errors, Logs & Queue Management

    • Detailed Logs with both success and per-record error messages.

    • Job Queue monitoring with automatic retries and manual retry from Odoo.

Real-time Synchronization

Seamlessly integrate Odoo and MailChimp and boost operational efficiency in real time.

Audiences

Bi-directional

Audience Members

Bi-directional

Campaign Statistics

Import

Sale Orders

Export

Queue Processing

Auto

Benefits

  • Easy Setup

    • The Quick Setup wizard connects your MailChimp account and gets you ready for the first sync in just a few guided steps, with no manual configuration needed.

  • Save Time with Automation

    • Marketing and commerce data stay consistent across Odoo and MailChimp.

  • Improved Data Accuracy

    • Webhooks and scheduled syncs cut down on mistakes and keep Odoo and MailChimp up to date with each other.

  • Ecommerce Intelligence

    • Real product and order data in MailChimp powers revenue reports and ecommerce automations.

  • Scalable Solution

    • Large audiences and product catalogs are processed in the background, so syncing stays smooth and reliable even with a lot of data.

Conclusion

The TeqStars MailChimp Connector bridges your ERP and email-marketing platform, and goes further by syncing ecommerce data. Businesses can centralize contacts, synchronize campaigns, track performance, and send MailChimp live product and order data, all without switching between systems.